Facebook, in continuation of its latest internet.org principles, is taking its Facebook members away from the general news, thus hitting Google News, its arch rival and circumventing the Net Neutrality issue.
Now Facebook will decide which news you should read. It sees what your friends are reading or seeing and gives you the same News Feed on your Facebook page.
It means, now onwards, you will see more content from your close friends and less from open Pages and publishers, (Read Google News), said Facebook taking a clear aim at its arch rival.
In a post titled “News Feed FYI: Balancing Content from Friends and Pages”, Facebook said the new changes will not allow people to reach the “end” of a News Feed as easily as in the past. Facebook defended its policy saying friends come first than great publishers, whosoever it may be.
Now users can see content from their friends but not great publishers, in that “content posted by the friends you care about” will be “higher up in the News Feed”. If a friend interacts with a post from a brand or publisher page, it will not show up in your News Feed.
Essentially, you will see more news content from your friends than from Google News Pages or those you have subscribed or approved in the past or like. If you have friends who never see news or visits news websites, then you will be happy with no news alerts on your facebook.
Now that the change in Facebook’s algorithms and designs will affect big time publishers, soon online giants will be up in arms shouting down Facebook.
Reports say that Facebook is already holding talks to squeeze these publishers by hosting their content directly on the site. Gone were the days when Facebook benefited from Net Neutrality, it’s time for all the biggies to suppress start ups and to carve out a niche for themselves in the Internet.org.