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Facebook launches own search engine but no match to Google

Social Networking major Facebook has finally rolled out its own version of a new search engine rivaling 14-year-old Google but the cap is that the search is confined to what one’s friends or facebook users have shared on the social network.

The feature to be called, Graph Search, will help users to search persons, friends and those in the vicinity of say a 10-mile radius or those who are ready to play games online with the user. But the privacy question is a major concern which Facebook CEO Mark Zuckerberg is not looking at but will soon address.

For now, Facebook plans to wait for a year for the search tool to reach all its users and begin improvements to suit its universal application and usage. “We take this really seriously,” Zuckerberg said. The feature is the first after Facebook’s huge IPO in May last year. Facebook’s investment in Graph Search is mainly meant for mobile users, said the company.

“This potentially could be a business over time, but for now we’ve been focused on building out this user experience,” Zuckerberg said. “We first need to build something high quality. That is mission No. 1.”

However, Facebook may take years before turning the new feature into a business proposal. Until then, Google will reap more than $15 billion in U.S. search advertising revenue alone per year while Facebook should be happy with U.S. advertising revenue at around $2.7 billion a year.

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