Maruti Suzuki’s latest sedan car Ciaz has received more than 5,000 bookings since its launch on September 3, dealers said, which is a positive news for the company that struggled for over 10 years in its sedan segment though it excelled on hatch back models.
The SX4 launched in 2006 first time by Maruti Suzuki to enter the sedan class to compete Toyota and other bigwigs failed to attract customers though it was later shifted to diesel variants in 2011.
But Maruti had to discard the sedan segment as even high-value Baleno too went adrift in the Indian market. The Swift mini-sized sedan has made inroads but the competition with rivals like Honda and Hyundai notwithstanding, the company is always on lookout for a niche area to win over the market.
The latest Ciaz, available in automatic gear and manual mode is likely to he rolled out on October 10. Reportedly, the supply of Ciaz is at 100 per day now so it could meet the huge demand on Oct.20 when it is launched into the market.
Unless Maruti supplies 10,000 units by mid-October, it is unlikely to meet the huge demand, say experts.
Features of Ciaz:
Ciaz with a lean yet expansive body creates an impression of exclusivity and its aerodynamically styled lines, flow smoothly from the front to the back, to enhance fuel efficiency.
It boasts of sleek propotions, strong shoulder line and impressive character line further add to the style and makes heads turn, claims Maruti.
SMARTPLAY INFOTAINMENT SYSTEM: Its SmartPlay Infotainment system, with features like Smartphone Linkage, Multi-touch Display, Complete Media Connectivity, Navigation, Voice-recognition and Playback, keep you entertained on the move. The Hi-tech MirrorLink Car-mode application enables you to duplicate your smartphone’s screen onto the SmartPlay screen, says Maruti.
Ciaz is the longest and widest car in its class. The enhanced legroom, head room and shoulder room at the bask, ensure that you feel pampered, wherever you sit. Dedicated AC Vents, exclusive 12V Charging Point, Rear Sunshade and Personal Reading Lamps prove that the Ciaz makes no compromises in providing comfort to every passenger.
CABIN FEATURES: Ciaz is equipped with highly advanced features like Camera Assited Reverse Parking, Keyless Push Start System and Smart Key. Along with that, intelligently designed features like Overhead Console Box and Front Centre Armrest with Utility Box ensure that every single single detail of a passanger’s experience is thoughtfully addressed.
MILEAGE: Ciaz offers class leading fuel efficiency in both petrol & diesel variants. Its refined K14B Petrol Engine and DDiS200 Diesel Engine with
Variable Geometry Turbocharger deliver impressive performance without compromising on mileage. The aerodynamic design and low-rolling resistance tyres further enhance its fuel efficiency.
HI-TECH SAFETY FEATURES: Built on Suzuki Total Effective Technology (STECT), with effective use of High Tensile Strenght Steel, the body of Ciaz is like that of a fortress. Plus features like Dual Airbags, Seat belt Pretensioners and force limiters, ABS with EBD and Rear Parking Sensors ensure maximum safety.