China-based smartphone maker Letv claimed that it has sold out 550,000 units of its latest smartphone – Le 1s, on e-commerce portals Lemall.com and JD.com – China’s largest direct sales platform, within an hour. The sales also registered several records, such as the ‘most sold single branded’ product on all Chinese e-commerce portals.
Letv recently launched its 2nd generation Superphone on October 27th, and within the first 7 days, recorded 11 million presale bookings amounting to $1.91 billion. The Le 1s has a 3GB RAM, 32 GB non-expandable internal memory, 13 MP rear and 5MP front camera, fingerprint sensor, and operates on Android 5.1.1-based EUI skin on top.
The phone, which comes in a full metal body, has key features such as the 8-core Helio X10 Turbo processor, Type-C fast charging technology – that allows users to charge their phones for 5 minutes, giving them a talk time battery life of 3.5 hours, 3GB Ram + 32 GB storage, mirror-surface fingerprint recognition, and its unique EUI 5.5 (Eco-user interface), allowing customers seamless access to Letv’s leading ecosystem and content services.
Letv founder Jia Yueting described it: "The overwhelming enthusiastic response from Letv fans proves that the ‘phone with an ecosystem’ has been wildly accepted by all!"
Letv is the creator of the ‘ecosystem products’ concept in China as all its products can interact with each other. For example, its phone can interact with its TV and control the future Letv green car. Furthermore, with a single membership, users can enjoy unlimited resources of Letv, like applications, movies, sports, TV shows and so on.
Letv just entered the phone business this April by releasing three s of smart phones, and by September, the three s have become the top contenders in their respective price ranges. In September, Letv sold 587,000 units of phones, taking its market share to 5.8% in China.
Letv launched its first series of Superphones on 14th April this year: Le 1, Le 1 Pro, Le Max. As of August, it successfully sold over 1 million Le Superphones within 3 months, making it the fastest growing smartphones brand in China. On Sept 9th 2015, Letv’s ‘Black 9.19’ Le Fans Festival, Letv sold more than 594,000 Le Superphones on a single day.
Le Superphone Flash Sales Record
- May 19, 2015: 190,000 Le 1 and 100,000 Le 1 Pros units released in China. The Le 1 Pros sold out within 1 second; Le 1 phones sold out within 3 minutes and 46 seconds.
- June 2, 2015: 100,200 units of Le Superphones were sold out within 17 seconds.
- June 16, 2015: 100,000 units of Le Superphones being sold out within 21 seconds.
- July 7, 2015: 30,000 units of Le Max phones sold out within 3 seconds.