Sony believes that old is still gold and wants to bring its old WALKMAN back to life. The original Walkman was introduced by Sony in 1979 and folded in 2010, virtually making one entire generation go crazy with Walkman.
Interestingly, Sony’s Walkman and other products took the centre-stage at the CES 2015 with many heads turned on the products often. The new Walkman showcased at CES 2015 comes with high-resolution playback and Bluetooth-connected headphones priced high at $1485, more than any smartphone in the range but it was touted for audiophiles.
The NW-ZX2 Walkman will be available globally with the new set of headphones in the first quarter of this year, said Sony.
Sony also showcased its ultra high-definition action camera with 4K video format, that will pose a serious challenge to GoPro, which is dominating the market currently with its ability to film fast and extreme sports. The FDR-AX33 was made mini by cutting its size and weight from last year’s FDR-AX100 4K camcorder by 30 percent and 20 percent and priced now at $999. It iwll be available in the market from February this year.
Its other features include, Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the blur reduction tech while recording 4K video, ability to record 4K video in XAVC S format with a high bit rate of 100Mbps, manual ring and manual button for videographer, a 3.0-inch LCD, the electronic viewfinder with three times more resolution from the captured 4K footage.
Patrick Huang, Director of the camcorder business, Sony Electronics said: “It’s the ultimate choice for families looking to capture and preserve all their precious memories in the highest possible quality.”
Sony CEO Kazuo Hirai came with the presentation at CES just close on the heels of an embarrassing hacking bid on its Hollywood studio, which he described as “vicious and malicious.”
Sony’s 4K video will have a resolution four times that of high-definition models and to make it popular and acceptable, Sony has produced popular shows The Blacklist and Masters of Sex in the 4K format.
“4K will continue to be an important area of development and distinction for Sony.Looking at what’s currently in production or has recently wrapped, we’re seeing a fantastic rate of adoption of our 4K capability among our Sony Pictures colleagues,” said Hirai.
Another step Sony is taking up this year is to run all its web-connected TVs on Google’s Android platform. The company is also planning its latest models from 43 inches to 75 inches (1.9 metres). The latest X900C TV of Sony is merely 0.2 inches deep at its thinnest point.