E-commerce retailer Flipkart Big Billion Days sale on has hit a peak demand of half-amillion mobile phones as it entered the second day on Thursday.
The Big Billion Days Sale from Oct. 13 to 17, opened the sale of mobile phones on the midnight of October 14 and within 10 hours 5 lkh units of mobile phones were sold to buyers all over the country, Bangalore leading the mega-sale, said Flipkart in a statement.
"This sets a record for the highest number of mobile phones sold in India in a short period of ten hours in any platform, either online or offline," Flipkart said.
Apart from Bangalore, Delhi and Mumbai led in terms of the volumes, while the second-tier cities like Nagpur, Indore, Coimbatore, Vishakhapatnam and Jaipur joined the lead in mobile phone sales online. In the first 10 hours, 75% of the phones sold were of 4G, it said.
"It has been a blockbuster beginning for our mobile category sale. The half a million mobile handsets sale record is truly a testament to the growing demand for smartphones in India," Mukesh Bansal, co-founder of Flipkart and Head of Commerce Platform said.
On Tuesday, when Flipkart opened the Big Billion Days sale, it registered 6 million visits with 10 lakh items sold online with 25 items sold on an average per second.
With 50 million registered users, Flipkart offers 30 million products in 70 categories, including mobiles, books, media, home appliances, consumer electronics and lifestyle items.
The Bangalore-based company employs 33,000 people, with 10 million or one crore visitors daily to its website and the company says it delivers about 8 million shipments per month. Amazon and Snapdeal are competing for their share this year, second year of such mega sales announced by e-commerce retailers in India.