Following a lead from Kabali Sarees last year, some Telugu fans of the film “Baahubali” have donned “Bshubsli Sarees” printed with the popular poster of Bahubali and Devasena with their arrows straightened at enemies and the response is an instant hit.
Rajani Shakunatala, a Telugu writer and her friends have decided to get some 50 sarees printed at Eluru in Andhra Pradesh for their group of friends and they donned it to go out to watch Bahubali, attracting the attention of all viewers at the theatre. They shared the images of wearing the saree on Facebook and WhatsApp. It was retweeted by many celebrities including actor Raveena Tandon. Buoyant with the response, she plans to order another 500 sarees this time.
“We are now planning to make another 500 sarees inspired by Baahubali. This time we want to put the images of Rana Daggubatti and Ramya Krishnan as well,” she told NDTV‘s correspondent Uma Sudhir. Capturing the sales pitch around the release of “Baahubali 2: The Conclusion”, grocery and digital stores of Reliance franchise, host of others have lined up to claim their share of sales.
Reports said more than 100 products have been released in the market on the occasion of Bahubali 2 release. The screening of the film too includes host of business partners running over 80 showcasing the craze for the film among the audience. About Rs. 25 crore has been raised from brand endorsements while screening Bahubali, making it the highest grosser in the category.
Besides products and sarees, Bahubali makers have also released a video game and about three books on the story in the form of comics. But the saree concept was entirely new. Rajani Sakuntala admits that she has not taken copyrights before printing Bahubali on their sarees but said fans can do that much. She and her friends are planning to meet Bahubali director Rajamouli donning those sarees.”I am sure he will be happy too,” she told NDTV.
It remains to be seen whether Rajamouli will endorse the sarees or ask his team to issue notice to these women and the Eluru manufacturer of these sarees.