SS Rajamouli’s "Bahubali 2" has become a marketing lesson for management graduates before its release as unprecedented brouhaha has been created in its pre-sales record setting targets at double when the film hits 6500 screens on April 28, 2017.
More on the lines of Rajinikanth film "Kabali" that had minted money before its release, "Baahubali: The Conclusion" too has signed deals worth more than Rs.500 crore, mainly from the sales of theatrical and satellite rights. This is almost double the money earned by Kabali from pre-sales at Rs.225 crore.
In an interview, producer Shobu Yarlagadda and director SS Rajamouli did not rule out marketing the franchise to increase revenue such as books, comics, novels and video games with the characters of "Bahubali." The franchisee model would work in the future, said Rajamouli though he did not specify how it would be.
Though "Bahubali" had earned over Rs.150, its sequel ‘Bahubali 2’ has collected up to Rs.500 crore before its release, surpassing any record for the Indian film industry, let alone the south India film industry. In Tamil Nadu, the rights were sold for Rs.47 crore, the highest ever paid for a nonRajinikanth film, while Andhra and Telangana theatrical rights were sold for Rs.130 crore and Rs. 10 crore in Malayalam and Rs.45 crore in Karnataka.
Star India has acquired the satellite rights of Tamil, Telugu and Malayalam languages but lost the race to buy Hindi rights to its rival Sony, which had paid Rs.51 crore. In overseas, the film was sold in North America (USA and Canada Market) for Rs.45 crore.
"Bahubali 2" was made with a budget of Rs. 150 crore and is expected to earn about Rs.1000 crore compared to its first part which was made at Rs.120 crore and grossed over Rs. 600 crore worldwide in three versions of Tamil, Telugu and Hindi.
The film, to be released in 6500 screens on april 28, features Prabhas, Rana Daggubati, Anushka Shetty and Tamanna Bhatia, keeping the stardom in tact for the sequel and locations were also maintained to be the same in Annapoorna Studios, Ukrain, Maharashtra and Kurnool in Andhra Pradesh.
Domestic Rights – Rs.300 Crore
Overseas Rights – Rs.50 crore
Satellite Rights – Rs.150 crore