Entering its 25th Day, S.S. Rajamouli’s “Baahubali” has become the first blockbuster to cross the unimaginable target of Rs.500 crore, that too in less than a month, making it compete with some top Hollywood titles, heralding a new era in the entire Indian film industry.
Released on July 10, the film hit wider global attention when it received IMDB’s 9.5 ranking in terms of graphics and VFX effect in the film. The original Telugu/Tamil film “Baahubali” has been released in Hindi as a dubbed version and went on to collect more than Rs.100 crore surpassing the previous record of “Robot” by Rajinikanth and Aishwarya Rai.
In fact, the credit goes to graphics which shot the film into fame that the routine story line was pushed to background. No other film could even dream of garnering such applaud from the entire Indian film industry, crossing the linguistic and regional barriers.
“Baahubali” features Prabhas, Rana Daggubati, Ramya Krishna, Anushka Shetty and Tamannaah in lead roles, while Prabhas was new to Hindi films, Rana Daggubati, Ramya Krishna and Tamannah are familiar faces in Bollywood. For the Tamil viewers, Sathyaraj, who played the crucial role of Kattappa was a familiar face. Released in 4,000 screens worldwide, in Telugu, Tamil, Hindi and Malayalam languages, the film is still running full on many screens.
The film’s run is still not over as the second part “Bahubali – The Conclusion” is underway for release next year and the shooting for 40% of the second part is yet to be shot from September. Already the film has cost Rs.250 crore and another Rs.50 crore is likely to go into the second part which will be released before July 2016.
Released in Hindi by Karan Johar, it received quick appreciation from veterans like Amitab Bachchan, while Shahrukh Khan who returned from Bulgaria, where incidentally some of the scenes for “Baahubali” were shot, was quick to spearhead an appreciation handle on Twitter. “Baahubali what a hard worked at film. 2 every1 involved thanx for the inspiration. U can only reach the sky if u r willing to take the leap!” he tweeted.
Baahubali what a hard worked at film. 2 every1 involved thanx for the inspiration. U can only reach the sky if u r willing to take the leap!
— Shah Rukh Khan (@iamsrk) August 2, 2015
Meanwhile, Salman Khan’s “Bajrangi Bhaijaan” was equally forceful in its journey to gross more than Rs.300 crore, that too at a time when “Baahubali” trend is at its peak. Had this film been released when “Baahubali” was not in direct rivalry at the theatres, perhaps it would have grossed more than Rs.400 crore by now.
But what the Bollywood or the entire Indian film industry can expect now is that the year 2015 has created a new “500-crore” Club in India and “Baahubali” being the first one to join, other upcoming films should vie for the honour, the way “3 Idiots” created the Rs.100-crore club few years ago.
As Shahrukh Khan said last year, “Rs.100 crore is too less and people who don’t understand films and creativity in films put our work in these boxes (Rs.100-crore club). I would want every film to do roaring business. If we have to set a footprint globally, Rs.100 crore is too less,” Shah Rukh said at a press conference ahead of the release of his 2014 film “Happy New Year”.
Now Bollywood can aspire for Rs 500-crore club for at least a couple of years but the full potential of the market is worth Rs.1000 crore per month, going by the simultaneous success of Bahubali and Bajrangi Bhaijaan. It’s creativity that requires to take a plunge now, not the market size.