Actress Ariana Grande has launched her signature scent, ‘ARI by Ariana Grande’, her highly anticipated first fragrance, in partnership with LUXE Brands, which will hit stores next month.
Grande’s rise to success is marked with a double-platinum album, two Grammy nominations and the honor of having the most Top 10 singles in 2014 but more than that she has 39 million Instagram followers and 31 million Twitter followers.
She has become one of the most influential musicians of her generation that prompted her release the first-ever fragrance, ARI by Ariana Grande, herlading her entry into the beauty industry.
‘ARI by Ariana Grande’ is a genuine and intimate statement by Grande through scent, embodying her unique character and style. Hints of unexpected playfulness appear throughout the fragrance story, reminding fans to embrace their flaws and celebrate their differences.
Personally crafted by the star, each element is authentically Ariana, captivating her flirty fashion sense, bubbly personality and energetic stage presence. With the launch of ARI by Ariana Grande, the starlet will share her individuality with her fans in a new way.
“I love fragrance, it is something I have been obsessed with all my life. As a fragrance debut of my very own, I really wanted it to be personal, that’s why I named it ARI,” says Grande. “I love everything about it. It is so fun and true to me. The scent is sweet, yet sexy, with some surprises underneath.”
As an industry leader, the prestige beauty company LUXE Brands welcomes ARI by Ariana Grande as the first celebrity fragrance to join their portfolio of world-renowned beauty brands.
“We are thrilled to have partnered with such an influential and exciting artist like Ariana Grande; we confidently anticipate this will be one of the most successful launches in the company’s history,” says Tony Bajaj, president and chief executive officer of LUXE Brands.
Together, Designer Parfums and LUXE Brands will launch Ari by Ariana Grande concurrently in the U.S. and top international markets.
“We are very excited to be a part of Ariana’s debut fragrance and we know it will resonate with fans worldwide,” says Dilesh Mehta, chief executive officer of Designer Parfums.
Available from September 2015 in the US at Macys, Ulta, Bonton, Lord & Taylor and Stage, and in Canada at Shoppers Drug Mart, the new brand is expected to pioneer a new stream of perfumes.
Ariana was ridiculed by TV anchor Wendy Williams which triggered #CancelWindyWilliams campaign. Williams, in her nationally syndicated talk show, “The Wendy Williams Show” said Ariana would look like a 12-year-old girl forever, angering her fans.