“It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal.”
– Jony Ive
To talk about the concept and design of Apple Watch, we’ve made a video featuring Jony Ive.
With the Digital Crown, you can scroll, zoom, and navigate Apple Watch without covering the display.
It’s a comprehensive health and fitness companion.
It’s an intimate way to connect and communicate.
It’s an extremely precise and customizable timepiece.
“Apple Watch is the most personal device we’ve ever created.”
– Tim Cook
If anyone has a chance to make wireless payments a Thing, it’s Apple. It’s persuading stores AND online companies to accept ApplePay.
Apple Pay will be available in the U.S. in October 2014. And work is underway to take it worldwide in the near future.
We look forward to seeing you at Apple Stores on September 19!
10:50 am: Apple ropes in Mastercard, American Express and Visa for its Apple Pay.
Credit and debit cards have exposed account numbers, outdated magstripes, and vulnerable security codes.
The entire payment process is based on technology invented more than 50 years ago.
The vision is to replace the wallet. And the starting point is payments.
Apple is about to enter an entirely new category of service.
“These iPhones obviously have bigger displays, but more importantly, they’re amazing products in every single way.”
– Tim Cook
Schiller: video improvements as well w/ slow mo video at 240 frames per second; shows very awesome slow mo video #AppleLive
iPhone 6 starts at $199 with a two-year contract.
It comes in gold, silver, and space gray.
Apple is doing everything to make sure your #selfies are on point.
The FaceTime HD camera has an all-new sensor and larger ƒ/2.2 aperture that lets in over 80% more light.
iPhone 6 has improved face detection for selfies and group selfies. Get your (duck) face ready.
iPhone 6 has incredible advances in video. Starting with a new Apple-designed video encoder.
Capture slo-mo video at 120 fps or 240 fps. And. That. Is. Really. Slow.
We’ve made incredible advances in video. Starting with a new Apple-designed video encoder.
The new ISP helps with both shaky hands and low light.
The A8 chip includes a powerful Apple-designed image signal processor.
Wi-Fi calling is a new feature for making high-quality calls when cell conditions are poor.
VoLTE for iPhone 6 is supported by some of the world’s top carriers. And will continue grow.
iPhone 6 supports over 200 LTE carriers around the world. Including all three in China.
iPhone 6 has faster LTE than iPhone 5s. It also has more LTE bands than any other smartphone for better roaming.
The barometer is great for fitness apps. iPhone can now tell if you’re going up molehills, mountains, and everything in between.
iPhone 6 has a barometer that senses air pressure to measure relative elevation.
The M8 coprocessor continuously measures motion data from the accelerometer, gyroscope, and compass.
“We are so thrilled about the performance of iPhone 6 and Metal.”
– Stephan Sherman
The iPhone 6 Plus will play games in higher resolution than next generation consoles. Think about that for a minute.
Whoa. The iPhone 6 is up to 50% faster than the original iPhone.#AppleEvent
With iOS 8 and Metal, developers can put even more performance into their games.
The A8 is able to sustain performance-intensive tasks, like playing a game at higher frame rates.
iPhone 6 is up to 50% more energy efficient, so you can have higher sustained performance.
iPhone 6 is 6.9 mm compared to 7.6 mm in iPhone 5, while the iphone 6 Plus is 7.1 mm thick. iPhone 6 has one million pixels while iPhone 6 Plus has two million pixels, increasing the sharpness in visibility and screen vision, said Phil Schiller speaking about the latest features of iPhone 6.
The A8 chip has up to 25% faster processing power and up to 50% faster graphics.
iPhone 6 and iPhone 6 Plus are powered by the Apple-designed A8 chip.
Xcode is at the heart of app creation with advanced auto layout tools to help developers work with iPhone 6.
Now there are more than 1.3 million apps available for iPhone.
iPhone 6 has over one million pixels. And iPhone 6 Plus has over two million pixels.
iPhone 6 Plus has a resolution of 1920 by 1080 with 401 pixels per inch. That’s full 1080p HD resolution.
iPhone 6 has a resolution of 1334 by 750 with 326 pixels per inch. For a more than 720p Retina HD display.
These are the most beautiful displays on iPhone. And the best displays in the industry.
Dual-domain pixels on the photo-aligned IPS display give you a wider angle of view.
These displays have the full sRGB wide color gamut.
10:09: A video background is showing two very slim devices called the iPhone 6 and the iPhone 6 Plus.
10:07: “Today, we are pleased to announce the biggest advancement in iPhone. ”
10:06: Yes, Tim Cook is on stage. He said: “we’ve had some of the most important introductions in Apple’s history on this stage”.
10:05 AM: A video is playing in the auditorium, as Tim Cook is expected any time.
Apple is all set geared up today, September 9, 2014, to launch its much-anticipated iPhone 6 and i-Watch in a live-streamed event from the Flint Centre for the Performing Arts in Cupertino, California at local time 10:00 am PDT (22:30 PM IST). Ironic, but the Supermoon also appears in the sky tonight, has already hit the event as its live stream from Cupertino seems to have crashed. With just two minutes to go, everybody is anxious.
Apple said in its invite: “Live video from our special event will be here. And so will a whole lot more. Join us at Apple.com on September 9 at 10 a.m. PDT to follow every moment.”
To see the event live streaming on the company’s official site, click HERE. Apple’s live streaming of the launch event from the Apple website requires users to have Safari 5.1.10 or OS X v10.6.8 or later versions; and to view from smart devces like iPhone and iPad slates, they should have Safari on iOS 6.0 or later versions. To watch the live streaming via Apple TV requires software 5.0.2 or later version.
We keep updating the event live here. Keep tuned in for the event as it happens:
Here are some of the messages from Apple fans:
iExcited @ Apple, Inc.pic.twitter.com/1J1uo6WJQu
Everybody’s hanging out at the patio as we wait for Apple event to kick off…pic.twitter.com/9wiTsSWrBQ
Just got to Moscone, where is everyone!