The next decade that was also the beginning of the new millennium was taken over by Apple with its iPod, iPad and iPhone series — all aimed at massive and genuine democratization of products for personal use.
The man behind these products was Steve Jobs and his first authorized biography by Walter Isaacson to be released on Monday, Oct. 24 will give insights into his foray into these small products which failed to catch the attention of industry giants IBM or Microsoft.
Small but productive, useful and revolutionary they are. It was not until they penetrated every earthling that the world woke up to take notice of Apple’s tiny devices. Tracing Jobs’s early life from the house in Cupertino where he grew up, to his initial foray into computing machines and then his ouster from Apple to Los Angeles Studios and recall to lead the second revolution of the industry that miniaturized it to hand-held iPads and iPhones, the story of Steve Jobs is sure to make an interesting reading.
Intriguing though is that Steve Jobs was quite choosy about his products, consumers, and even his rivals. So, he could not have taken anyone else but Walter Isaacson, the former managing editor of Time magazine to write about him. The author interviewed more than 40 persons who had interacted with Steve Jobs and could give deep insights into the person who was hated and loved by the industry and its benefactors.
Isaacson, who has also authored “Benjamin Franklin: An American Life”, “Kissinger: A Biography”, and the coauthor of “The Wise Men: Six Friends and the World They Made”, will be remembered more for his latest book “Steve Jobs” than any other accomplishments so far.
The book portrays the rollercoaster life and “searingly intense personality” of a creative enterpreneur whose passion for perfection and ferocious drive revolutionized six industries: Personal Computers, animated movies, music, phones, tablet computing, and digital publishing, said a description of the book.
On the subject’s abilities of innovation, it reads: “At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the 21st century was to connect creativity with technology, so he built a company where leaps of the imagination were combined with remarkable feats of engineering.”
The book is sure to make a difference from many books on Steve Jobs as the subject for the first time waived off the right to read the book before its publication, Isaacsson enjoyed more freedom than his predecessors who tried to attempt similar biography but failed to touch the emotive chord of the subject. Unfortunately Steve Jobs died on Oct. 5, bringing the urgency for the book to be out before it is too late like his tiny devices which were often released earlier than the targeted date.
“I’ve done a lot of things I’m not proud of, such as getting my girlfriend pergnant when I was 23 and the way I handled that. But I don;t have any skeletons in my closet that can’t be allowed out,” he asserted to his biogprapher. Here his initial refusal of his parenthood of his daughter Lisa and his reconciliation bring some of the personal notes that Jobs had left behind for Apple lovers.
The final meeting with Bill Gates, days before his death, was another remarkable moment that Isaacsson could capture in the book and his efforts to bring out the copy in less than a month after the legendary’s death is a remarkable achievement for any author.