Today being Akshaya Tritiya, gold price is hovering around Rs.2,723 per gram (24 Karat) and Rs.2,546 (22 Karat), but discounts are many from branded jewellers and gold shops.
The day is auspicious for both Hindus as it coincides with birth anniversary of Lord Parasurama, the sixth incarnation of Vishnu and for Jains as it is associated with Lord Rishabhadeva, the first of the 24 Tirthankaras. Besides, the day sees the moon and sun in their brightest side.
Gitanjali retailers are offering 30% off (with riders) on gold jewellery and PNG is offering 25% discount today. While buyers are advised to insist on 916 BIS Halmarked jewellery, Lalithaa brand has come out with huge front-page advertisements offering lowest weightage loss of 0 to 7%.
Another retailer, ORRA is giving 25% off on diamond and platinum jewellery and Rs 2,000 off per 10 grams on 22 carat BIS hallmarked gold coins and jewellery. CaratLane.com offer shows 25% off on diamond and gemstone jewellery on orders of above Rs 30,000, 10% and 5% off on orders above Rs 15,000 and above Rs 5,000 respectively.
Besides gold, even studded jewellery sales are visibly high this year, according to BlueStone.com. Homeshop18 is promoting this year Jpearls with offers and many jewellers are offering on free silver coin with a gold coin bought on this day.
Anmol Jewellers in Mumbai and Delhi is offering a chance to win up to 100 per cent discount on making charges of gold and diamond jewellery and gifts with every purchase. The Zaveri family-run Minawala is offering 50 to 100% off on making charges for diamond jewellery in Mumbai.
Reliance Jewels, which offered a flat Rs 111 discount per gram of gold jewellery last year, is only giving 75% off on making charges this year.
Homeshop18, that offered “2 gm Gold Coin @ Rs 6295″ last year, is silently pushing Jpearls with discounts this year. Even Flipkart is not offering any direct discount but left it to its online sellers.
As per the Hindu tradition, Akshaya Tritiya is the most auspicious days to buy gold, silver, ornaments or land in India and even jains join the belief. It marks the birthday of Lord Parasurama, the sixth incarnation of Lord Vishnu and legend goes that on this day, Veda Vyas and Lord Ganesha began to write Mahabharata.
Both in Jain and Hindu calendars, some days are absent owing to tithi but Akshay Tritiya is never “absent” from the lunar calendar.
“Akshaya”, which means never-diminishing in Sanskrit, and the day is believed to bring good luck and any venture initiated on Akshaya Tritiya brings in more prosperity, according to popular belief.
The next auspicious day, according to tradition is Dhanteras, which coincides with Diwali season.