Advertising Standard Council of India (ASCI), the apex watchdog of the advertising industry found Airtel among the culprits who are misleading the public with false claims of free delivery or other unverified claims. Airtel is leading the false claiming companies with three of the complaints upheld compared to one or two for others.
Besides Bharti Airtel, ASCI has upheld complaints against 41 campaigns launched in December by telecom and other online giants for misleading the public with false advertisements. Others include OLX, Snapdeal, Uber, Marico and Colgate- Palmolive India.
In all 79 campaigns were launched in December 2015 and 42 of them were found wrong or misleading. Eight of these 42 campaigns were in the healthcare category, 9 in the education category followed by 7 in the e-commerce segment, 3 in telecommunication and broadband and 15 advertisements in other segments.
Snapdeal was found guilty of its claim in the advertisement that said "free delivery" but not substantiated. Most of these free delivery assurances and exchange promises go with riders that these companies do not make public but individually pass on to the consumer who cannot fight back these giants.
OLX was found guilty by ASCI for "deriding a certain caste of people" and showing a police inspector riding a bike without a helmet in its advertisement, thus promoting "unsafe practice".
Uber India, according to the ASCI, said "switch to Uber @ Rs 9/-per km" was not substantiated and also misleading by omission of any disclaimer that other additional charges are also being charged per minute/per trip.
The Colgate advertisement showing two young school students kneeling on the school floor is violating Article 21 of the Constitution for Protection of Children against Corporal Punishment in Schools and Institutions. It "promotes physical, mental or moral harm of the children," ASCI said.
Another glaring mis-advertisement is by Marico which said its product Nihar Shanti Amla Hair Oil claiming "500% jyada Vitamin E" as incorrect and misleading. "The choice of comparison with a product that does not contain Vitamin E confers an artificial advantage upon the advertiser and there is likelihood of consumer being misled. Also, such comparison unfairly discredits Dabur Amla product," said the advertisement watchdog.[tags,airtel advertisement, misleading ad, airtel propaganda, airtel false claims, airtel complaints, complaints against airtel, complaints against colgate, complaints against nihar shanti amla hair oil, complaint against uber, complaint against snapdeal, airtel dubious record]