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Maruti Launches Ciaz, Hopes to Sell 80K by 2015

ciazMaruti Suzuki has finally launched its latest sedan car Ciaz with an aggressive sales target of 80,000 units by 2015, to rebrand itself away from the hatchbacks and enter the highly competitive sedan range now.

Currently, India hold the position of the world’s sixth largest passenger vehicle market, which fell down by 23% (155,089 units) in 2013-2014 fiscal compared to 200,176 in 2012-13 with high interest rates plaguing the industry.

With a price starting from Rs. 699,000 ex-showroom in New Delhi for the petrol version of Ciaz, Maruti Suzuki Chief Executive Kenichi Ayukawa said, “”After three years of slowdown, some signs of growth are visible…We have to enhance our quality. Not only with the car, but with our sales,” while launching Ciaz in New Delhi.

Maruti had unsuccessfully launched in 2007 its Baleno sedan but failed to withstand the competition from other Japanese rival Honda and the South Korean car Hyundai. Its SX4 sales fell 40% in 2013-14 to 4,029, compared to Honda, which sold 35,844 Honda City sedans, registering 17% growth over the previous fiscal year figures.

With a tagline as a classier, roomier, European-styled fuel efficient car, Ciaz is aimed at attracting the established customers who wish to upgarde to the next level sedan cars with more comfort and luxury.

Available in both petrol and diesel versions, Ciaz will be available in 7 colours and Maruti said it has already riding high on a 10,000 pre-bookings for the car, which is also targeting the auto-gear segment, including women and India-returned NRIs from the US.

Features of Ciaz:

Ciaz with a lean yet expansive body creates an impression of exclusivity and its aerodynamically styled lines, flow smoothly from the front to the back, to enhance fuel efficiency. Besides, it boasts of sleek propotions, strong shoulder line and impressive character line further add to the style and makes heads turn, claims Maruti.

SMARTPLAY INFOTAINMENT SYSTEM: Its SmartPlay Infotainment system, with features like Smartphone Linkage, Multi-touch Display, Complete Media Connectivity, Navigation, Voice-recognition and Playback, keep you entertained on the move. The Hi-tech MirrorLink Car-mode application enables you to duplicate your smartphone’s screen onto the SmartPlay screen, says Maruti.

Ciaz is the longest and widest car in its class. The enhanced legroom, head room and shoulder room at the bask, ensure that you feel pampered, wherever you sit. Dedicated AC Vents, exclusive 12V Charging Point, Rear Sunshade and Personal Reading Lamps prove that the Ciaz makes no compromises in providing comfort to every passenger.

CABIN FEATURES: Ciaz is equipped with highly advanced features like Camera Assited Reverse Parking, Keyless Push Start System and Smart Key. Along with that, intelligently designed features like Overhead Console Box and Front Centre Armrest with Utility Box ensure that every single single detail of a passanger’s experience is thoughtfully addressed.

MILEAGE: Ciaz offers class leading fuel efficiency in both petrol & diesel variants. Its refined K14B Petrol Engine and DDiS200 Diesel Engine with
Variable Geometry Turbocharger deliver impressive performance without compromising on mileage. The aerodynamic design and low-rolling resistance tyres further enhance its fuel efficiency.

HI-TECH SAFETY FEATURES: Built on Suzuki Total Effective Technology (STECT), with effective use of High Tensile Strenght Steel, the body of Ciaz is like that of a fortress. Plus features like Dual Airbags, Seat belt Pretensioners and force limiters, ABS with EBD and Rear Parking Sensors ensure maximum safety.

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